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Media Measurement

Nov 9, 2019

Ezra Klein interviews actor Edward Norton who has formed a media attribution and measurement company that is bringing sophisticated data science to the staid realm of TV measurement giants.

What’s interesting is Edward’s multi-faceted motivations for the company followed by Ezra’s reflection on what happens when you measure too well.

Edward Norton

Link to Vox Podcasts. Scroll down to The Ezra Klein Show.